Lawsuit Kohls

Kohls Lawsuit

Gomez sued Kohl’s in Wisconsin’s U.S. District Court for misleading pricing, demanding damages, a jury trial, and interest. Mrs. Cortez Gomez sued Kohl’s for mispricing. She believes Kohl’s misrepresents prices to boost discounts. The price may have misled buyers, sparking litigation.

Gomez wants fraud damages. Kohl’s must compensate customers if the court rules for her. The case is in progress in Wisconsin Western District, U.S. District Court.

Kohls Lawsuit Details

This class action alleges that Kohl’s manipulated regular or ‘Original’ prices to make their discounts seem more attractive than they truly were. This created the illusion of a more significant sale, essentially turning the idea of a sale on its head.

It’s clear that this practice significantly influenced consumer behavior. Customers, swayed by the perception of getting a good deal, made purchasing decisions they mightn’t have otherwise made. It’s astounding to see how the illusion of a bargain can impact shopping habits.

To add to the controversy, the lawsuit also accuses Kohl’s of sending promotional text messages to consumers, adding another layer to the deception.

Parties involved

Amid this legal tangle, the plaintiff is Michelle Cortez Gomez, who’s taken on the defendants, Kohl’s Corporation and Kohl’s, Inc., in the U.S. District Court for the Western District of Wisconsin. Gomez filed the lawsuit as a class action, claiming that Kohl’s false product prices and deceptive discounts deceived her and other customers.

  • Michelle Cortez Gomez, the plaintiff, believes that Kohl’s Corporation and Kohl’s, Inc. misled her and others.
  • The defendants in this lawsuit are Kohl’s Corporation and Kohl’s, Inc.
  • This case is being heard in the U.S. District Court for the Western District of Wisconsin.

The cause of action

This class action lawsuit accuses Kohl’s of unjust enrichment by using false comparison prices to influence consumer behavior. The store allegedly inflated the ‘regular’ prices of products, creating the perception of substantial discounts when items were on sale.

These misleading practices reportedly led to financial losses for consumers who believed they were getting a better deal than they were. The inflated regular prices and the subsequent discounts weren’t based on actual market values but were arbitrary figures designed to manipulate consumer perception.

The violation of the consumers’ trust is just as important as the financial loss they suffered in this lawsuit. Kohl’s has been accused of violating Wisconsin law, which strictly regulates pricing practices. By allegedly contravening these laws, Kohl’s has been accused of engaging in deceptive practices and unjustly enriching itself at the expense of its customers.

Relief being sought

Plaintiffs in Kohl’s lawsuit are seeking monetary compensation, interest, and a trial by jury. They’re not just after money; they’re also demanding justice for what they believe are deceptive discounts and instances of unjust enrichment by Kohl’s.

In this class action, the relief extends beyond the financial realm. The plaintiffs are demanding a fair trial, a concept rooted deeply within our justice system. They’re also seeking interest, or monetary compensation, for the time they’ve spent without the money they argue was improperly taken from them.

The U.S. Bankruptcy Court for the Western District of Wisconsin will oversee the process.

The lawsuit demands just relief, suggesting a desire for justice beyond monetary compensation.

Martin Woodward, an attorney from Kitner Woodward PLLC, is representing the plaintiffs in their fight for relief.

Key events and timeline

The saga began on October 2, 2023, when Michelle Cortez Gomez brought a class-action lawsuit against Kohl’s Corporation and Kohl’s, Inc. She accused them of misleading consumers with fake discounts by falsely inflating comparison prices.

An in-depth investigation into the matter revealed over 9,000 products were on sale for more than half the time. This critical finding bolstered Gomez’s claims, providing substantial evidence for the allegations.

The charges weren’t just about fake discounts. Gomez also accused Kohl’s of unjust enrichment, claiming the company profited at the expense of unsuspecting customers. She alleged that their deceptive discounts clearly violated Wisconsin law, adding another layer to this complex case.

The lawsuit is being handled in the U.S. District Court for the Western District of Wisconsin, with attorney Martin Woodward of Kitner Woodward PLLC representing Gomez.

Key arguments

  • Kohl’s allegedly used deceptive discounts, leading to unjust enrichment.
  • The ‘Refreshers False’ practice impacted consumer spending, misleading customers about the real savings.
  • Over 9,000 products were on sale more than half the time, questioning the authenticity of ‘original’ prices.
Lawsuit Kohls

Current status

It is obvious from the lawsuit Michelle Cortez Gomez filed in a federal court in Wisconsin that this is not a simple matter.

The lawsuit also brings to light the use of various promotions to sway consumer spending. Tactics like Buy-One-Get-One (BOGO) offers, coupons, and the so-called ‘Kohl’s cash’ were all part of the game plan.

Then there’s the issue of promotional text messages. The lawsuit alleges that these messages were part of the strategy to manipulate consumers into believing they were bagging bargains. It’s a complex scenario, with multiple layers of strategies seemingly designed to shape consumer perception.


  • Kohl’s lawsuit could lead to significant fines and penalties for deceptive practices.
  • Regulatory scrutiny could increase, leading to potential financial losses.
  • The lawsuit could damage Kohl’s brand reputation and customer trust.

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